Gwyneth Paltrow savaged for bizarre Goop campaign –

Gwyneth Paltrow has taken her creativity to new ranges, it appears.

The 53-yr-outdated took to her Instagram on Monday, July 13, to advertise her new Goop campaign. In the snaps, she posed with a silver lampshade on her head for a bizarre photoshoot to mark Goop’s furnishings collaboration with Crate and Barrel spin-off, CB2.

The lampshade and the espresso desk weren’t included in the Goop x CB2 assortment, however prospects can buy the $899 Gwyneth Ivory Boucle Swivel chair she sat on for a 3rd and final picture.

“In our view, beauty comes from individuality and refinement, and that’s what we infused into every detail of this collection,” Gwyneth said in a press release on Monday.

She added, “These are heirloom pieces to treasure, inspired by modern Parisian apartments and mid-century Italian modernist furniture. We leaned into complex materiality – plaster, shearling, lacquer – for a collection that is as elegant and grown up as it is daring.”

Reaction to the new campaign was blended. One consumer was perplexed over the Oscar winner’s new campaign, commenting, “Yikes.”

Another individual commented a meme of a confused lady with the caption “why though?” Someone else chimed in, penning, “I wonder if she is for decorating the luxury apartments she was selling in Israel with CB2.”

Indeed, Paltrow has acquired substantial backlash for starring in a industrial for 51 Park, a pair of 51-story residential towers, in Israel last month.

Many believed the half-Jewish empty nester was tone deaf to advertise luxurious in Herzliya amid the IDF’s bombing of Lebanon, Iran and Gaza, the place there is a full-blown humanitarian disaster.

In May, the Iron Man actress raised eyebrows again when she reportedly laid off round 20 staff at her lifestyle company in favor of adopting automated, AI-driven workflows.

As for what Gwyneth has in the pipeline, she is going to next govt produce and star in the adaptation of Belle Burden’s new bestseller Strangers: A Memoir of Marriage, produced by Stacey Sher and playwright Heidi Schreck, which is able to stream on Netflix.