Matthew McConaughey trademarks ‘Alright, alright, alright’ to prevent…
Using artificial intelligence to impersonate celebrities is just not “alright, alright, alright.”
Matthew McConaughey has trademarked “Alright, alright, alright,” the iconic catchphrase that he first made well-known in Richard Linklater’s 1993 comedy basic “Dazed and Confused.”
The “Interstellar” star, 56, trademarked the phrase and 7 other properties tied to his likeness in an effort to shield against unauthorized “AI misuse.”
Matthew McConaughey in “Dazed and Confused.” ©GramercyPictures/Courtesy Everett Collection
Rory Cochrane and McConaughey in “Dazed and Confused.” ©GramercyPictures/Courtesy Everett Collection
“The mark consists of a man saying ‘ALRIGHT ALRIGHT ALRIGHT’, wherein the first syllable of the first two words is at a lower pitch than the second syllable, and the first syllable of the last word is at a higher pitch than the second syllable,” read the trademark registration, per Variety.
Attorneys for the leisure regulation agency Yorn Levine, which represents McConaughey, reportedly utilized for trademark safety on “Alright, alright, alright” in Dec. 2023. The US Patent and Trademark Office was said to have accredited the trademark in Dec. 2025.
The “Lincoln Lawyer” star’s attorneys have secured a complete of eight trademarks for the actor over the last few months.
McConaughey during Paris Men’s Fashion Week held at Château de Versailles on June 29, 2025. WWD through Getty Images
McConaughey, Cochrane, Deena Martin and Joey Lauren Adams in “Dazed and Confused.” ©GramercyPictures/Courtesy Everett Collection
In addition to “Alright, alright, alright,” the USPTO accredited trademarks for a 7-second video of McConaughey standing on a porch and a 3-second video of the actor sitting in entrance of a Christmas tree.
A fourth accredited trademark was an audio clip of the “Mud” star saying, “Just keep livin’, right? I mean, what are we gonna do?”
Yorn Levine accomplice and co-founder Kevin Yorn explained that while state rights-of-publicity legal guidelines already shield celebrities from having their likeness stolen to promote merchandise, this trademark strategy gives McConaughey with a stronger authorized foundation to sue in US federal courts.
McConaughey during the Toronto International Film Festival on Sept. 6, 2025. Variety through Getty Images
Yorn added that these trademarks may assist keep away from “misuse” more usually, including for AI-generated movies of celebrities that aren’t explicitly getting used to promote something.
“I don’t know what a court will say in the end. But we have to at least test this,” Yorn told Variety.
“In a world where we’re watching everybody scramble to figure out what to do about AI misuse, we have a tool now to stop someone in their tracks or take them to federal court,” Yorn Levine of-counsel lawyer Jonathan Pollack added.
McConaughey during a particular screening of “The Lost Bus” in London, England, on Sept. 28, 2025. Dave Benett/Getty Images for Apple TV+
Yorn and Pollack went on to say that McConaughey’s trademarks present him safety to develop alternatives provided by AI technology.
The “True Detective” alum announced again in November that he was partnering with an AI voice company called ElevenLabs to make a Spanish version of his “Lyrics of Livin’” publication by replicating his voice.
McConaughey’s eight trademarks have been registered to J.Okay. Livin Brands Inc. – the guardian company of the “Dazed and Confused” actor’s Just Keep Livin attire enterprise.
McConaughey at 1 Hotel Toronto in Toronto, Ontario, on Sept. 6, 2025. The Hollywood Reporter through Getty Images
The Post has reached out to McConaughey’s reps for remark.
McConaughey, meanwhile, opened up about the origins of his “alright, alright, alright” catchphrase during a chat with People in 2024.
He said the iconic “Dazed and Confused” line while in character as David Wooderson, and revealed that the scene was fully improvised.
McConaughey during the Wimbledon Lawn Tennis Championships in London, England, on July 13, 2025. Getty Images
“That [came] out of my mouth in a scene that I was never supposed to be in, that was never written,” he told the outlet.
The scene in query noticed McConaughey’s character pull his automotive alongside Marissa Ribisi’s while attempting to decide her up. But because “Dazed and Confused” marked the actor’s first major position, he was “a little nervous” about figuring out how he would make David Wooderson his personal.
“I started to go, Well, who’s my man? Who’s Wooderson? I said, Wooderson loves his car, and I’m like, well, I’m in my car. There’s one,” he explained. “I said, Wooderson loves rock and roll…Well, I got Ted Nugent in the 8-track. That’s two. I said, Wooderson loves to get high, and I’m like, well, Slater’s riding shotgun. He’s always got a doobie rolled up.”
Sasha Jenson and Matthew McConaughey in “Dazed and Confused.” ©GramercyPictures/Courtesy Everett Collection
“Then I said Wooderson likes picking up chicks…Then all of a sudden, I heard, ‘Action!’ As I put it in drive, I thought to myself, ‘I got three out of four, and I’m going to get the fourth. Alright, alright, alright,” McConaughey added with amusing. “That was three affirmations for the thing that my character had as he was going to get his fourth. It was a kick-starter.”
Despite saying the line more than 30 years in the past, McConaughey still seems to be again on it fondly. He even included it in his acceptance speech after successful Best Actor for “Dallas Buyers Club” at the 2014 Academy Awards.
“I had no idea that that line would precede me for the rest of my life,” he told People two years in the past. “People ask me all the time, ‘Are you tired of that preceding you?’ And I’m like, ‘Hell, no.’”
McConaughey accepting the Oscar for Best Actor for his position in “Dallas Buyers Club” at the 86th Academy Awards on March 2, 2014. REUTERS
“Every time I hear it, I’m like, ‘That was the first three words you said ever on film 30-something years ago,’” he added. “I take it as a compliment.”
McConaughey wouldn’t be the first celeb to trademark an iconic catchphrase tied to his likeness.
Paris Hilton, 44, utilized to trademark her “The Simple Life” catchphrase, “That’s hot,” with the USPTO in 2004 before it was accredited in 2007, per CNBC. She went on to use it to promote alcohol and clothes merchandise.
Paris Hilton during the WWD Style Awards in Santa Monica Beach, California, on Jan. 9, 2025. Connor Terry/ZUMA / SplashNews.com
Taylor Swift attends the 2024 MTV Video Music Awards at UBS Arena in Elmont, New York, on Sept. 11, 2024. Getty Images
Taylor Swift has filed to trademark a number of of her music lyrics – including “This sick beat,” “Nice to meet you,” “Where you been?” and “Party like it’s 1989.” However, many of the 36-year-old pop celebrity’s trademark functions are said to be still pending, according to USA Today.
Eminem not too long ago sued an Australian seashore model called Swim Shady for trademark infringement.
The “Lose Yourself” rapper, 53, argued that the company’s identify was too related to his trademarked “Slim Shady” alter ego.
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